This shopping centre in the Emmerhout district had a so-called second ground level, which separated local slow traffic and fast traffic. It was designed with the expectation that the district would have 10,000 to 15,000 inhabitants. In reality there are 6,000. Over time, almost half of the shopping center became vacant. The two levels of shopping area created an unsafe and uncomfortable climate.

Thanks to intensive cooperation between housing corporations, the municipality, entrepreneurs, neighborhood associations and owner Urban Interest, the shopping centre is now viable again. It has become much more attractive. As a result, the neighborhood has also improved. The renovated shopping centre has a plinth with shops and sports functions at ground level. On this plinth are two new residential blocks (39 houses each) and 10 so-called ‘backpack’ houses. Two existing apartment buildings and the sports hall are integrated in the plinth. Two new residential blocks (42 homes each) have also been realized. A total of 172 new homes have been added. The two residential blocks on the shopping plinth have been sold to Woonzorg Nederland. The two residential blocks on the outside of the shopping center are sold to housing corporation Wooncom (now Lefier). Urban Interest is the landlord of  the 10 backpack houses and the shopping center. Urban Interest has also built approximately 45,000 sq m of infrastructure: new access roads and four large parking areas.

In this renovation, Urban Interest has managed to completely revitalize a neighborhood of a relatively small area, with a less good reputation. Without adding square meters, a completely new and positive atmosphere has been obtained.