When Urban Interest acquired the Eisenhowerlaan, the location was still in full use as an office accommodation for the Dutch Nutrition Center (Voedingscentrum). After the lease expired, our thorough research concluded that the building, which is beautifully situated near Scheveningen, is particularly suitable for use as a residential location. After an intensive process with the wealth committee of the municipality of The Hague, the plan for transformation from office to residents was approved (after a few adjustments).

After completion of the formalities, the transformation was started and the building was largely stripped down to ‘casco’ (the main supporting structure). After this, the building was equipped with a new facade with large outdoor spaces, the interior spaces have been redesigned and everything has been completely finished to modern standards.

Medici Living Group, a global provider of housing concepts under the Quarters label, signed a long-term lease for 20 years during the renovation in July 2019. Under the Quarters label, they will implement a Co-Living concept and welcome the first residents from in mid 2020.